Many webmasters spend a lot of time tweaking their sites for the search engines because they think that search engines will bring them the most traffic for the time and money spent. It is a good use of time but combine a link building campaign and competitive intelligence and any webmaster can triple the traffic they currently have. With good competitive intelligence you may triple your conversion rate as well by bringing very targeted traffic.
A manager has to create company intelligence tools like database and spreadsheets. He has to design all these to offer good quality information. He should be capable of using all these tools to get dashboards, reports, and other kind of needed results. A good competitive intelligence manager should give preference to the important information and act according to the perfect reports for management use and review. He should also add some supportive reports to explain the reports in the clean way. While collecting the information’s, he will be able to cover the competitor’s strengths and weakness.
Pursuing and acquiring customers online can be a tricky process at times. You’ll definitely need a proper strategy to assist in this. This is where competitive intelligence can come in and work in your favor. In fact, if done properly, you can perform analysis on your competitors and kill multiple birds with one stone.
The one thing that competitive intelligence is not is unethical. CI does not involve dumpster diving or dealing in lies. It is not unlawful espionage. It should not be undercover work. Most of what a law firm needs to know is available publicly. What is not readily unearthed on the internet can often be found simply by making a few phone calls and asking the right people questions.
Most major corporations have CI experts on staff, but the legal business is slow to follow suit. Likely this is because CI work is not generally billable to clients and must be budgeted in elsewhere. However, these days the competition is stiff and payoff can be huge, so adding competition intelligence to your firm’s work may be worth adding into the budget.

