Every company has to have a road map that will allow it to find its way and hit its goals. Having a strategic vision can help you stay on the right track and even avoid problems along the way. One thing you need to remember when establishing and running your company is that you shouldn’t just get caught up in the planning process involved while setting it up. It is also a good idea for you to plan for what will happen next, what changes you are likely to encounter at some point, and how you can prepare for success. And yet, your plans shouldn’t be limited to the positive things that will happen. You have to focus on the potential negative things that might happen: poor sales, strong competitors, economic downturns, and even other details that affect your business, such as a fire, robbery, and the like.
Your company’s strategic vision should guide you through every potential situation, both good and bad. What you need to be able to do this is to develop some foresight into what can happen to your company. You will need to analyze where your company currently is, and once you have established it, you should be able to predict different possibilities, and then prepare your company for these possibilities.
There are some questions you need to ask while you’re doing this: Where do you want your company to be one year from now? three years from now? five years from now? Do you have any potential new projects, products, and direction which you want to pursue at some point in the future? Is your vision feasible, and what are you currently doing to ensure that you are making this vision come true?
Answering these questions sets firmly in your mind where you want your company to go. And now that you have your goals fixed, you have to ensure that your plans and current actions are indeed a strategic fit for your overall vision.
The strategy you will choose will guide your company and shape the way your company is being run. Remember that the entire company should be aware of the vision and that employees should also be informed what steps are being taken to pursue this vision. You want everyone to know where you are going, and your strategy should be well coordinated among all your departments. If you want your company to reach a particular goal, every single one of you has to be on the same page.
What is the purpose of having a vision statement in the company? A vision statement spells out the goals for the company. It serves a mental picture of what you want to happen or become in the years to come. Moreover, it envisions on the company’s growth, values, employees, contributions to the society and the like. It gives a clear picture to the employees working for the company on what they are aiming. A vision statement should be concise and no jargon words are used to make it clear to everyone. Most of the time, it comes from the values and purpose of the company.
People behind the Making of a Vision Statement
Who make or makes the vision statement? The founder of the company can make the vision statement stating what the company wants to become in a period of time. It is striking that everyone can remember it and put every effort to attain it. The single sentence of a vision statement can be a powerful weapon for the company to succeed in every project or goals. There are other companies who have a special team for making the vision statement; they may get each representative from the different management of the team and together make the vision with the combine ideas incorporating the philosophy of the company. Also there are times wherein the founder and the top officers and some people from the management make the vision statement.
Key Points in making a Vision Statement
Does every company have an effective vision statement? The answer is No. That is why some employees get confused and eventually cannot do their work well. They might have misunderstood the statement or simply don’t understand it all. As a result, company fails and closes for operation. To have an effective vision statement there are key points to follow. First, A company should know what they want to achieve and begin with what they believe in – that goes with what is there purpose and take it to a higher level, what they want to contribute and what image they want to convey to their competitors, suppliers and most especially to their customers. Second, try to have a single sentence of the vision statement; it simply states the strong side of the company having it brief and clear to all; it should capture the world the company imagines. And third, leave what you sell out. Communicate it to them the vision of the company. For example, the vision statement of Stokes Eye Clinic in the southeastern United States is “Our vision is to take care of your vision.” With these key points the makers of the vision statement can list all their ideas and after that have it brainstorming with the other makers to have an effective vision statement. This vision statement alone can save the company for it can inspire the employees of the company. Making it together with other workers give a sign of camaraderie and teamwork which can give a sense of importance of having each other making it more motivational for them to aspire what they have in their vision statement.
Do you agree that Vision Statement play a great role in every business success? Vision Statement plays a great role in every business industry. Big or Small scale business they all have this. A vision statement is usually developed to create unity in all different areas of a company. A vision statement answers the question “what do we want to become?” It gives them a direction on what the company wants to aspire for the upcoming years. Usually, vision statements are a single sentence. For example, Toy “R” Us, specialize as a toy store chain also selling baby products, coming up with a vision statement of “To put joy in kids’ hearts and a smile on parents’ faces.” And Textron, a top company in the Aerospace and Defense industry, has a vision statement of “To become the premier multi-industry company, recognized for our network of powerful brands, world-class enterprise processes and talented people.” These two companies belong to the top U.S. companies acquiring high gross revenues and acknowledged by the U.S. business magazine Fortune 500 Company List.
Vision Statement as key parts of Strategic Planning
What is Strategic Planning? Strategic Planning as defined is an organizations process of defining the company’s strategies and directions for business success. Preparing the strategic plan needs the vision statement, mission statement, objectives, values, strategies, goals and programs. Vision Statement is the first step in making the strategic plan. This vision statement is made by the management and senior officers of the organization. The construction of the vision statement upholds what they want to be envisioned and what they want aspire in the future. After making the vision statement, mission, objectives, values, strategies, goals and programs will be made. As a result, having a strategic plan with an effective vision statement helps the business survive on the competitive environment.
Business Success
Does vision statement contribute to business success? A vision statement gives all the people working in the company a sense of direction and a sense of being united because they all have the same thinking of what the company wants to become. The employees can feel that each one of them plays a great factor for the company’s success. It drives everybody the motivation and inspiration especially when problems and conflicts arise. Also, there are times when employees got discourage or drained upon seeing the vision statement they all get back to work. It is the reason why they keep on going; pushing on to their limits and even going to the boundaries to attain the company’s goal and more to the company’s vision. It reminds all the employees the reason why they work and the goal they want to achieve. All their efforts will be paid off because there is an end. There is a point they all have to relax for they have achieved it. And if they keep on pushing and helping each other, they all will get there – the company’s vision statement. All business industries have one thing in common in their vision statement. That one thing is to be successful. Lastly, a vision statement is the reason to live the dream and not giving up on it.
